Industry events · 2026–2027

Meet Master East.

We're building our presence around the biggest automotive aftermarket events in the Middle East, Africa and West Africa — from our home base in Dubai to our new markets in Dakar and Abidjan. Here's where to find us, and where the industry is heading.

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Priority — where to meet us On our radar Global sourcing

Dates are published by the organisers and may change — please confirm before travel.

Our priority events.

The shows we're focused on for 2026–2027 — our Dubai home ground and our new West African markets.

10–12 Nov 2026 Priority

Automechanika Dubai

Dubai Exhibition Centre, Expo City · UAE

The largest automotive aftermarket trade show in the Middle East & Africa — 50,000+ buyers from 160+ countries. As a Dubai-based distributor this is our home ground, and the easiest place to meet our team and source directly from us.

Dubai · MEA Event site →
26–28 Nov 2026 Priority

EQUIP AUTO Côte d'Ivoire

Abidjan Exhibition Centre · Côte d'Ivoire

The first major international auto-parts and mobility show dedicated to francophone West Africa — right in the market we're expanding into. Meet us in Abidjan as we bring genuine, certified parts closer to the region.

Côte d'Ivoire Event site →
28–30 Jan 2027 Priority

SENAUTO Expo

CICAD, Dakar · Senegal

Senegal's dedicated show for auto parts, equipment and service — our gateway to the Dakar market and the wider ECOWAS region.

Senegal Event site →
8–10 Sep 2026 Priority

Ivory Coast Auto Expo

Abidjan · Côte d'Ivoire

An early-season aftermarket gathering in Abidjan — a first touchpoint in Côte d'Ivoire ahead of the region's bigger shows later in the year.

Côte d'Ivoire Event site →

On the radar.

Regional shows and business forums we're tracking across West Africa and the continent.

Automechanika Johannesburg

27–29 Oct 2026 · Midrand, South Africa

The leading aftermarket show for Sub-Saharan Africa — valuable for pan-African distributor networks.

CGECI Academy

Oct 2026 · Abidjan, Côte d'Ivoire

Côte d'Ivoire's flagship private-sector forum — networking with Ivorian business, logistics and industry.

FIDAK — Dakar Fair

Dec 2026 · Dakar, Senegal

Senegal's international fair with an automotive section — broad reach across the sub-region.

Intermodal Africa

Apr 2027 · Dakar, Senegal

Ports & logistics congress for West Africa — building our supply chain from Dubai to Dakar.

Africa CEO Forum

May 2027 · Abidjan, Côte d'Ivoire

The largest pan-African private-sector forum, returning to our target market of Abidjan.

EQUIP AUTO Paris

12–16 Oct 2027 · Paris, France

The global francophone aftermarket flagship — network with the EQUIP AUTO organisers and pan-African buyers.

The wider calendar.

The international shows we watch to source lines and stay ahead of the market.

Automechanika FrankfurtSep 2026 · Germany
Automechanika ShanghaiDec 2026 · China
Automechanika RiyadhJan 2027 · Saudi Arabia
AutopromotecMay 2027 · Bologna, Italy
Intra-African Trade FairNov 2027 · Lagos, Nigeria

Attending one of these? Let's meet.

Tell us which show you'll be at and what you're looking for — we'll set up a meeting and come prepared with the right parts programme for your business.

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